6DM016- week 6 & 7 (17th- 24th november 2015) : wolverhampton promotion project (2)

From the feedback given in the production meeting by fellow colleagues and our lecturer, we took on board in improving our storyboard again and figuring at the same time the techniques we can use to simplify our work load when this goes into full production over the next half of this module.

What they enjoyed and thought that could work for the animation is how the logo animates for the university as the clients would love seeing that sort of thing; the music worked with the tests we showed as would suit the promotion and they liked the ideas of the figure coming to life from a developed stage from basic gesture lines to figurines. 

The only thing they criticized was that the structure was slightly a mess with what to use especially when testing drawing in camera techniques aswell as visual effects and 2d methods like tv paint and how to fit it together in the short duration of the animation time given. Since they felt that the draw in camera techniques felt out of place to the rest of the theme, we decided that as it was a only a test anyway to try out different approaches.

So our plan in motion for the presenting to the client on the 24th November includes...

• Final and improved storyboard
• Concept art
• animatic
• Descriptions of techniques and methods
• concept/ Theme of promotion 
• Sound tests/ visual effect tests/ 2d animation tests

Some of these are covered which will be told in the next parts of post.

Also as given by my fellow colleague, the sound we would mainly use since it would suit the animation is the music track 'The Dice are Thrown' as people liked how suited what we displayed for test runs in the production meeting. 

Updated Storyboard:
Here shows an updated version of the promoted animation helped by the improvements made by feedback from production meetings. If you noticed from the previous design some scenes have been either drastically changed or erased completely to make the techniques simple to do and make it clear to what we really want to promote in this animation

Here are the descriptions below this image if you can't see the writing. 

•  1. For the beginning, the Wolverhampton university logo will fade into the screen whilst the diamond shapes from the university website will animate in different directions and timing sequences. To see the visuals happening, each diamond will have shades of blue colours and will be created in after effects. 
• 2.       For the second scene, the same background effects will continue but it will feature the circle shapes and using shades of purple to come alive. The only difference to feature is the word ‘Animation’ above the screen to show this promotion is talking about and also have Andrew Taylor’s Ash Kidd character comes out of the white circle and bounce on some of the animated circles until he disappears off the screen.
• 3.       As the last circle expands out of the screen but still keeping a boarder around the animation, the next shot is the developing skills part where it visually shows process of sketching out figures from gesture, stick figure, filling the shapes and then detail. Then the words ‘Developing Skills’ slides on to the screen.
• 4.       As the figure runs across the screen, he comes across Matthew Danks’ character Margaret in large size appearing on the screen. She follows where the figure is going with head turns whilst showing off her personality through facial expressions. She then builds a speech bubble that covers half the screen and says in bold letters ‘creative thinking and Imagination.’
• 5.       As the figure runs he stops and comes across a large computer where ash Kidd appears on top and points to the white dot in the middle and words start to come out of the screen. A little side note, all the drawings will be created using 2d techniques.
• 6.       This next scene shows the figure avoiding the words coming at him but they will end up appearing and sticking on the right side of the screen to show the final stage in this course and telling the audience they would learn different software given the computer appearing on the previous scene.
• 7.       This shot will consist the title ‘paths and opportunities’ popping up on the screen behind the now shocked figure. Then words of different animation jobs will crowd the screen as the figure the figure is stopping them as he can’t escape.
• 8.       The second to last scene will have the crowded words explode, flying the figure off the screen screaming whilst the phrase ‘The Possibilities are Endless’ appears in the middle of the screen to show animation can open a lot of doors.
• 9.       The last scene goes back to the university shapes coming to life with the diamond and have Enrollment information fade on with the phrase ‘To Enroll, find us at..’ then have small print contact information at the bottom whilst the university logo appears on the top left corner.

   Previous potential Tests (1)

Here a small test on a technique that we looked at but decided not to use in the end to create to produce the promotion as this would be too much to do and it would add the amount of techniques to approach. From this mistake we decided to use only two techniques of visual effects and 2D drawing.

Concept Art:

This is one of the first concept art I've conducted for this animation but this might change because there could be feedback from peers saying that they might not like the character use or that colour schemes could be improved.

   Animation tests:

For this test I created an 2D animation test of anatomy figure coming alive created on tv paint with a basic run through of how he will move in general which will be cleaned in the near future before the main presentation with finished shape formation; detail; testing what colour he will be in and placing colour shaped boarders around the screen to keep with the university theme.

 Here below shows a test on how the visual effects will be created with the university theme and shapes which has been created by my colleague Andrew Taylor.